Estimates are more reliable the closer a site is to being ranked #1.
Global traffic ranks of 100,000 are subject to large fluctuations and should be considered rough estimates.
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Certified Site Metrics are metrics that are directly-measured from the website instead of estimated.
The website owner has installed an Alexa Certify Code on the pages of their site and chosen to show the metrics publicly.
I can personally recommend a few ladies that offer great workshops Diane Anderson and Kim Sarrasin.If a site has Certified Metrics instead of estimated, that means its owner has installed code allowing us to directly measure their traffic.